About Our Work

Who Are We?

Our founding Newsletter Guys (NLG) team collectively offers >35 years of editorial and marketing experience including hundreds of newsletter and journal articles. With a broad range of technical, marketing and creative experience in the industry, the NLG team works with you to provide the perfect marketing correspondence for you and your customers.

Newsletter Guys Founders

The power of our newsletters

Today’s businesses live or die by the durability of the relationships they build for their customers. Newsletter Guys helps businesses thrive by building strong customer relationships through engaging, narrative-driven content. Newsletter Guys’ platform blends product information with captivating stories, testimonials, and industry knowledge, helping you build strong connections and fostering customer loyalty. With our platform, research shows (CMI 2020) 80% of your customers will experience deeper connections to your business. This personalization, enabled by Newsletter Guys, will increase engagement with your business by > 40%. With NLG technologies like digital and print analytics, you’ll understand customer interests, increasing retention and suggesting new product categories.

Newsletter marketing can come in many forms.

The best marketing strategies employ a mixture of media and communication approaches. At Newsletter Guys, our specialty is helping you create and execute your outbound campaigns. But we don’t want these functions to be divided from your overall marketing strategy. We will help you connect your correspondence with your web analytics and marketing automation systems. That way you can be expanding and optimizing your marketing strategy and systems all along the way.

Streamline Your Marketing Systems

Incorporating the right tools and platforms is essential for a successful marketing strategy. Our team can help you optimize your existing platforms, ensuring seamless coordination with your overall marketing systems. Additionally, we can provide tailored recommendations for new platforms based on your unique business needs. Partner with us to maximize the efficiency and effectiveness of your marketing technology stack.

Print vs. Digital

Digital: Leverage the low cost, high reach, and scale of digital direct e-mail.
Avoid postal costs, printing costs, and leverage Newsletter Guys’ Digital Analytics
platform to better understand your customers.

Print: Even with the remarkable results achievable with direct e-mail, traditional direct mail (print) marketing still has advantages. Despite direct mail’s higher cost, direct mail has a response rate 10x-30x better than e-mail and remains the most effective way to build customer trust and reach older customers. Try NGL’s Print Analytics, the high trust, tangible alternative to digital marketing. Traditional direct mail allows you to talk to your customers, Print Analytics allows you to listen when they talk back.