Print Analytics

Even with the remarkable results achievable with direct e-mail, traditional direct mail (print) still has advantages. Despite direct mail’s higher cost, direct mail has a response rate 10x-30x better than e-mail and remains the most effective way to build customer trust and reach older customers.  Try NLG’s PrintAnalytics the high trust, tangible alternative to digital marketing.  Traditional direct mail allows you to talk to your customers, PrintAnalytics allows you to listen when they talk back.

Newsletter Guys’ Newsletters

Today’s businesses live or die by the durability of the relationship they build their customers. NLG’s newsletter platform enables businesses to build and sustain long-term relationships with their customers.  Newsletters provide narrative-driven content, combining product info with stories, customer testimonials, and industry insights, generating stronger audience connections than traditional ads more than 80% of the time according to the Content Marketing Institute (2020).  Newsletters provide greater opportunities for personalization (personalization increases engagement by 41%) and foster ongoing customer relationships and trust and ultimately improve customer retention.